Product Card

Display your products in a clean, attractive, and effective grid with this standard e-commerce product card.

This component is essential for any online store's category or search results pages. It provides all the necessary information at a glance and a clear call-to-action (CTA) to drive sales.

Screenshot of three e-commerce product cards in a responsive grid.

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About this Component

The structure of this card is carefully considered for usability. The product image and title are wrapped in a single link, allowing users to easily click through for more details. The "Add to Cart" button is a separate interactive element, which is a common and accessible e-commerce pattern.

Features

Conversion-focused: Separates the link to the product details page from the "Add to Cart" button, allowing for two distinct user actions.
Clear Information Hierarchy: The category, title, and price are styled to be easily scannable by the user.
Flexible Layout: The card's body uses Flexbox to push the footer section (with price and CTA) to the bottom, ensuring all cards in a row have a consistent and aligned appearance.
Responsive Grid: The template includes the standard responsive grid container for displaying your products.

Code Breakdown

HTML Structure

Each card is an article with the class .product-card. A single anchor (a) tag wraps the product's image and main content block. This makes a large portion of the card clickable, leading the user to the product detail page. The final part of the card is a footer element, which sits outside of the main link. This footer contains the price and the "Add to Cart" button, treating it as a separate action.

CSS Styling

The card itself is a flex container with flex-direction: column. The main content area (.product-card-content) has flex-grow: 1, which is an important detail. It allows this section to expand vertically, taking up any available space and pushing the footer to the bottom. This ensures a uniform look for cards in the same row, even if product titles have different line counts. The footer is also a flex container, using justify-content: space-between to position the price on the left and the button on the right.

Code

Here's the complete, self-contained code for the product card. You can easily populate a shop page by duplicating the article block within the grid container for each of your products.

<style>
/* This is an optional body style to provide a background for the page */
body {
    background-color: #f9fafb;
    font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;
}

/* === Grid Container for the Cards === */
.cards-grid-container {
    display: grid;
    grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
    gap: 1.5rem;
    padding: 1.5rem;
}

/* === Product Card Styles === */
.product-card {
    --product-card-radius: 12px;
    --product-card-shadow: 0 4px 6px -1px rgba(0,0,0,0.07), 0 2px 4px -2px rgba(0,0,0,0.07);

background-color: #ffffff;
    border-radius: var(--product-card-radius);
    box-shadow: var(--product-card-shadow);
    overflow: hidden;
    display: flex;
    flex-direction: column;
    transition: box-shadow 0.2s ease, transform 0.2s ease;
}

.product-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 10px 15px -3px rgba(0,0,0,0.1), 0 4px 6px -4px rgba(0,0,0,0.1);
}

.product-card a.product-card-link {
    text-decoration: none;
    color: inherit;
}

/* Image container */
.product-card-image-container {
    position: relative;
    background-color: #f3f4f6; /* Fallback for transparent images */
}

.product-card-image {
    width: 100%;
    height: 300px;
    object-fit: cover;
    display: block;
}

/* Product details */
.product-card-content {
    padding: 1rem 1.25rem;
    display: flex;
    flex-direction: column;
    flex-grow: 1; /* Pushes footer to the bottom */
}

.product-card-category {
    font-size: 0.8rem;
    color: #6b7280;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 0.25rem;
}

.product-card-title {
    font-size: 1.1rem;
    font-weight: 600;
    line-height: 1.4;
    margin: 0;
}

/* Price and Action button footer */
.product-card-footer {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1rem 1.25rem;
    border-top: 1px solid #f3f4f6;
    margin-top: 1rem;
}

.product-card-price {
    font-size: 1.2rem;
    font-weight: 700;
    color: #111827;
}

.product-card-cta {
    background-color: #1f2937;
    color: #ffffff;
    font-size: 0.9rem;
    font-weight: 500;
    border: none;
    border-radius: 8px;
    padding: 0.6rem 1rem;
    cursor: pointer;
    transition: background-color 0.2s ease;
}

.product-card-cta:hover {
    background-color: #374151;
}

</style>

<div class="cards-grid-container">

<article class="product-card">
        <a href="#" class="product-card-link">
            <div class="product-card-image-container">
                 
                <img src="https://placehold.co/600x600/6366f1/ffffff/png?text=Sneakers" alt="A pair of colorful modern athletic sneakers." class="product-card-image">
            </div>
            <div class="product-card-content">
                <span class="product-card-category">Footwear</span>
                <h3 class="product-card-title">Velocity Air Sneakers</h3>
            </div>
        </a>
        <footer class="product-card-footer">
            <span class="product-card-price">$120.00</span>
            <button type="button" class="product-card-cta">Add to Cart</button>
        </footer>
    </article>

<article class="product-card">
        <a href="#" class="product-card-link">
            <div class="product-card-image-container">
                 
                <img src="https://placehold.co/600x600/f59e0b/ffffff/png?text=Watch" alt="A stylish silver wristwatch with a dark face." class="product-card-image">
            </div>
            <div class="product-card-content">
                <span class="product-card-category">Accessories</span>
                <h3 class="product-card-title">Titanium Chronograph Watch</h3>
            </div>
        </a>
        <footer class="product-card-footer">
            <span class="product-card-price">$250.00</span>
            <button type="button" class="product-card-cta">Add to Cart</button>
        </footer>
    </article>

<article class="product-card">
        <a href="#" class="product-card-link">
            <div class="product-card-image-container">
                
                <img src="https://placehold.co/600x600/10b981/ffffff/png?text=Audio" alt="A pair of sleek wireless over-ear headphones in black." class="product-card-image">
            </div>
            <div class="product-card-content">
                <span class="product-card-category">Audio</span>
                <h3 class="product-card-title">Aura Wireless Headphones</h3>
            </div>
        </a>
        <footer class="product-card-footer">
            <span class="product-card-price">$180.00</span>
            <button type="button" class="product-card-cta">Add to Cart</button>
        </footer>
    </article>

</div>

View Output