Creating a Pricing Table

If you are offering a service or product with multiple subscription options, a clean, side-by-side pricing table helps users compare features quickly. You can build this using HTML and CSS Flexbox.

Pricing tables usually consist of three specific plans (e.g., Basic, Pro, and Enterprise). A very common marketing tactic is to visually highlight the middle tier to draw the user's attention and increase conversions.

The HTML Structure

Each pricing tier is essentially just a card layout holding the tier's name, price, a list of features, and a sign-up button. We wrap all three cards inside a main container div:

Styling the Tiers

We use display: flex on the .pricing-container to place the cards side-by-side. To ensure the cards stack neatly on smaller screens, we add flex-wrap: wrap:

Highlighting the Popular Plan

To make the middle "Pro" tier stand out, we give it an extra HTML class called .popular. In our CSS, we can apply the transform: scale() property to make this specific card slightly larger than the others. We can also give it a distinct top border and a solid-colored button.

Full Working Example

Below is a complete, fully responsive 3-tier pricing table. Notice how the middle tier immediately captures your attention. If you resize your browser window to simulate a mobile device, the columns will neatly stack on top of each other:

<!DOCTYPE html>
<html>
<head>
<title>Pricing Table Example</title>
<style>
  body {
    font-family: sans-serif;
    margin: 0;
    padding: 40px 20px;
    background-color: #f4f6f9;
  }
  
  .pricing-container {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 20px;
    max-width: 1000px;
    margin: 0 auto;
  }

.pricing-card {
    background: white;
    border-radius: 8px;
    padding: 30px;
    flex: 1; /* Allow cards to share available row space proportionally */
    min-width: 100px; /* Snap to new row if they get squeezed too much */
    max-width: 300px;
    text-align: center;
    box-shadow: 0 4px 6px rgba(0,0,0,0.05);
    border: 1px solid #eaeaea;
    transition: transform 0.3s;
  }

.pricing-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 10px 15px rgba(0,0,0,0.1);
  }

/* Highlight the middle "Pro" tier */
  .pricing-card.popular {
    border-top: 5px solid #007bff;
    box-shadow: 0 8px 12px rgba(0,0,0,0.1);
    transform: scale(1.05);
  }

.pricing-card.popular:hover {
    transform: scale(1.05) translateY(-5px);
  }

.plan-name {
    font-size: 1.2em;
    color: #555;
    margin-bottom: 15px;
    text-transform: uppercase;
    letter-spacing: 1px;
  }

.plan-price {
    font-size: 2.5em;
    font-weight: bold;
    color: #222;
    margin-bottom: 20px;
  }

.plan-price span {
    font-size: 0.4em;
    color: #888;
  }

.plan-features {
    list-style: none;
    padding: 0;
    margin: 0 0 30px 0;
    color: #666;
  }

.plan-features li {
    padding: 10px 0;
    border-bottom: 1px solid #eee;
  }

.plan-btn {
    display: inline-block;
    padding: 12px 25px;
    border-radius: 25px;
    background-color: #f1f1f1;
    color: #333;
    text-decoration: none;
    font-weight: bold;
    transition: background 0.3s;
  }

.pricing-card.popular .plan-btn {
    background-color: #007bff;
    color: white;
  }

.plan-btn:hover {
    background-color: #e2e2e2;
  }

.pricing-card.popular .plan-btn:hover {
    background-color: #0056b3;
  }

/* Mobile adjustments */
  @media (max-width: 768px) {
    .pricing-card.popular {
      transform: none; /* Remove scale on mobile so it fits nicely */
    }
    .pricing-card.popular:hover {
      transform: translateY(-5px);
    }
  }
</style>
</head>
<body>

<div class="pricing-container">
  
  
  <div class="pricing-card">
    <div class="plan-name">Basic</div>
    <div class="plan-price">$9<span>/mo</span></div>
    <ul class="plan-features">
      <li>1 User</li>
      <li>10GB Storage</li>
      <li>Basic Support</li>
    </ul>
    <a href="#" class="plan-btn">Choose Plan</a>
  </div>

<div class="pricing-card popular">
    <div class="plan-name">Pro</div>
    <div class="plan-price">$29<span>/mo</span></div>
    <ul class="plan-features">
      <li>5 Users</li>
      <li>50GB Storage</li>
      <li>Priority Support</li>
    </ul>
    <a href="#" class="plan-btn">Choose Plan</a>
  </div>

<div class="pricing-card">
    <div class="plan-name">Enterprise</div>
    <div class="plan-price">$99<span>/mo</span></div>
    <ul class="plan-features">
      <li>Unlimited Users</li>
      <li>500GB Storage</li>
      <li>24/7 Phone Support</li>
    </ul>
    <a href="#" class="plan-btn">Choose Plan</a>
  </div>

</div>

</body>
</html>

View Output Full Screen Preview