Email Trust Builder Footer Template

Reassure your customers and provide clear support with this footer for transactional emails.

When a customer makes a purchase or resets their password, clarity and trust are paramount. This footer is designed specifically for those moments, providing easy access to help centers and support channels while avoiding distracting marketing clutter.

Screenshot of a clean, professional email footer with links to a help center and contact information.

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About this Transactional Email Footer Template

Unlike a marketing footer, a transactional footer's job is to build confidence and provide immediate support. This template uses a clean, professional design that prioritizes helpful links like "Track Your Order" and "Visit our Help Center." It prominently displays your company logo and contact information to reinforce legitimacy. All styles are inlined and the layout is built with tables for maximum compatibility across all major email clients.

Features

Support-Focused Links: Highlights links to your Help Center, FAQ, and contact information.
Clean & Professional Design: A simple, two-tone color scheme that feels trustworthy and avoids sales-y gimmicks.
Prominent Branding: Includes a clear spot for your company logo to reinforce brand identity.
Maximum Compatibility: Built with email-safe table layouts and inlined CSS to ensure it looks great everywhere.
Legally Compliant: Includes placeholders for your physical address and any other required information.

Ideal Use Cases

Order and shipping confirmations.
Password reset emails.
Account creation and welcome emails.
Receipts and invoices.
Support ticket confirmations.

Code Breakdown

This template is built using nested table elements to control the layout and ensure it renders consistently in email clients like Outlook. The footer is separated into logical horizontal sections (logo, support links, contact info, legal text) with each section being its own tr (table row). All CSS styles, such as font-family and background-color, are applied directly to the table cells using the style attribute to prevent them from being removed by email clients.

Code

Here's the full code for the footer template:

<table border="0" cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color:#ffffff; border-top:1px solid #e0e0e0;">
    <tr>
        <td align="center" style="padding:40px 20px;">
            
            <table border="0" cellpadding="0" cellspacing="0" width="600" role="presentation" style="width:600px; max-width:600px;">
                
                <tr>
                    <td align="center" style="padding-bottom:20px;">
                        <a href="https://example.com" target="_blank">
                            <img src="https://placehold.co/120x40/cccccc/333333?text=YourLogo" width="120" alt="Your Company Logo" style="width:120px; max-width:120px; display:block; border:0;">
                        </a>
                    </td>
                </tr>
                
                <tr>
                    <td align="center" style="padding:20px 0; border-top:1px solid #e0e0e0; border-bottom:1px solid #e0e0e0;">
                        <table border="0" cellpadding="0" cellspacing="0" role="presentation">
                            <tr>
                                <td align="center" style="font-family: Arial, sans-serif; font-size:14px; color:#333333; padding:0 15px;">
                                    <a href="https://example.com" target="_blank" style="color:#333333; text-decoration:none;">Help Center</a>
                                </td>
                                <td align="center" style="font-family: Arial, sans-serif; font-size:14px; color:#333333; padding:0 15px;">
                                    <a href="https://example.com" target="_blank" style="color:#333333; text-decoration:none;">Track Your Order</a>
                                </td>
                                <td align="center" style="font-family: Arial, sans-serif; font-size:14px; color:#333333; padding:0 15px;">
                                    <a href="https://example.com" target="_blank" style="color:#333333; text-decoration:none;">Contact Support</a>
                                </td>
                            </tr>
                        </table>
                    </td>
                </tr>
                
                <tr>
                    <td align="center" style="padding:30px 0;">
                        <p style="margin:0; font-family: Arial, sans-serif; font-size:14px; line-height:20px; color:#555555;">
                            <strong>Questions?</strong> We're here to help!
                        </p>
                        <p style="margin:5px 0 0 0; font-family: Arial, sans-serif; font-size:14px; line-height:20px; color:#555555;">
                            Email us at <a href="mailto:support@example.com" style="color:#007bff; text-decoration:underline;">support@example.com</a> or call us at 1-800-555-0199
                        </p>
                    </td>
                </tr>
                
                <tr>
                    <td align="center" style="padding:20px 0; border-top:1px solid #e0e0e0;">
                        <p style="margin:0; font-family: Arial, sans-serif; font-size:12px; line-height:18px; color:#777777;">
                            This is a transactional email sent from Your Company Inc.
                        </p>
                        <p style="margin:10px 0 0 0; font-family: Arial, sans-serif; font-size:12px; line-height:18px; color:#777777;">
                            123 Main St, Anytown, USA 12345
                        </p>
                        <p style="margin:10px 0 0 0; font-family: Arial, sans-serif; font-size:12px; line-height:18px; color:#777777;">
                           <a href="https://example.com" target="_blank" style="color:#777777; text-decoration:underline;">Privacy Policy</a> &bull; <a href="https://example.com" target="_blank" style="color:#777777; text-decoration:underline;">Terms of Service</a>
                        </p>
                    </td>
                </tr>
            </table>
        </td>
    </tr>
</table>

View Output