Email Growth Engine Footer Template
Turn every marketing email into a growth opportunity with this action-oriented footer template.
Designed for promotional newsletters and sales announcements, this footer's primary goal is to drive user action. It prioritizes a clear call-to-action button and prominent social media links over dense informational text.
About this Email Footer Template
This email footer is a powerful marketing tool. It's built to give your subscribers a clear final push toward a desired action, whether that's visiting a sales page, following on social media, or referring a friend. The design is bold, colorful, and optimized for high visibility in a crowded inbox. All styles are inlined and the layout is built with tables for maximum compatibility across email clients like Outlook, Gmail, and Apple Mail.
Features
- Prominent CTA Button: A large, high-contrast button that's impossible to miss.
- Bold Social Links: Colorful, recognizable social media icons to grow your following.
- Referral Program Link: A dedicated link to encourage word-of-mouth marketing.
- Maximum Compatibility: Uses table-based layouts and inlined CSS, the standard approach for ensuring consistent rendering across all major email clients.
- Legally Compliant: Includes clear placeholders for your physical address and an unsubscribe link, as required by laws like CAN-SPAM.
Ideal Use Cases
- E-commerce promotional newsletters.
- SaaS product announcements and feature updates.
- Flash sale or limited-time offer emails.
- Any marketing campaign focused on driving traffic and engagement.
Code Breakdown
HTML for email is different from HTML for the web. To ensure the layout works everywhere, this template is constructed using a series of nested table elements. This is the most reliable method for controlling structure in email clients.
All CSS styles are "inlined," meaning they are applied directly to the HTML elements using the style="..." attribute. This prevents email clients from stripping out the styles. The call-to-action button is built with a combination of table cells and a styled a tag to ensure it renders consistently as a clickable, button-like shape, even in difficult clients like Outlook.
Code
Here's the full code for the footer template: