Email Content Discovery Footer Template
Keep your readers engaged with this footer that encourages content discovery.
Designed for blogs, publications, and content marketers, this template's goal is to prevent a dead end. It provides subscribers with a curated list of other articles to read, complete with thumbnail images and headlines, driving more traffic back to your site.
About this Content Discovery Email Footer Template
This email footer acts as a "related posts" section for your newsletter. It uses a clean, visually appealing grid layout to showcase a few other articles, encouraging users to click through and continue consuming your content. The design features placeholders for thumbnail images, headlines, and short descriptions. It is built using email-safe tables and inline CSS to ensure it renders correctly across all major email clients.
Features
- Engagement-Focused Layout: Designed to look like a "From the Blog" or "You Might Also Like" section.
- Visual Grid: Uses a multi-column layout with images to catch the reader's eye.
- Flexible Content: Easily showcase 2, 3, or more articles by adding or removing table columns.
- Maximum Compatibility: Built with the standard HTML email approach of table-based layouts and inline styles for reliable rendering.
- Responsive Stacking: The article columns will stack vertically on mobile email clients for easy reading on small screens.
Ideal Use Cases
- Weekly or monthly blog newsletters.
- Online magazines and news digests.
- Content marketing emails from businesses.
- Any email campaign where the goal is to drive traffic back to a website or blog.
Code Breakdown
The layout is a table containing a three-column row, with each column (td) representing an article. For responsiveness, each column's td is given a class. A style block in the head is used with a media query to change these td elements to display: block; and width: 100%; on screens smaller than 600px. This causes the columns to break their side-by-side alignment and stack vertically. This is a common and reliable technique for creating responsive columns in HTML email. All other CSS is inlined for maximum compatibility.
Code
Here's the full code for the footer template: