Email App Download Footer Template
Drive mobile app installs directly from your emails with this clear and effective footer.
This footer template is built for the sole purpose of encouraging your subscribers to download your app. A dedicated section features download badges for the Apple App Store and Google Play, ensuring the call-to-action is both prominent and credible.

About this App Download Email Footer Template
When your primary goal is app installs, your email footer should reflect that. This template removes all other distractions and focuses the user's attention on two clear, recognizable buttons. The placeholder badges are standalone SVGs, making them easy to replace with your preferred versions. The entire layout is built with email-safe tables and inline CSS for maximum compatibility.
Features
- Conversion-Focused Design: The large App Store and Google Play badges are the central focus.
- High-Quality Placeholder Badges: Self-contained SVG badges that are easy to replace with your own official assets if needed.
- Clean and Simple: A minimalist layout that doesn't distract from the main call-to-action.
- Maximum Compatibility: Built with the standard approach of table-based layouts and inline styles for consistent rendering.
- Legally Compliant: A simple, unobtrusive text section at the bottom contains the required unsubscribe link and address.
Ideal Use Cases
- Dedicated "Download our App" email campaigns.
- Transactional emails for mobile-first services (e.g., ride-sharing, food delivery).
- Newsletters for companies whose primary user experience is a mobile app.
Code Breakdown
The template uses a main table
to center the content. The app badges are placed inside a two-column table structure to sit side-by-side. The badges themselves are img
tags pointing to hosted placeholder images, which is the most reliable way to display complex graphics like these in an email. A final, separate row is used for the centered compliance text.
Code
Here's the full code for the footer template: