Product Feature Comparison Table Template

Effortlessly compare products or plans side-by-side with this visually intuitive feature comparison table.

This template is perfect for helping users make informed decisions by clearly laying out the differences between multiple options.

Screenshot of a product comparison table showing features with checkmarks and crosses.

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About this Comparison Table

This template is designed to present a side-by-side comparison of different items, such as SaaS pricing plans, electronic device specs, or service tiers. It uses clean styling with highly-visible checkmarks and crosses to make the feature differences immediately obvious. A highlighted "popular choice" column helps guide the user's attention to a recommended option.

Features

Visual Indicators: Uses color-coded check (✓) and cross (✗) symbols for quick, scannable comparisons.
Highlighted Column: Includes a CSS class to emphasize a specific column, perfect for a "Best Value" or "Most Popular" plan.
Action-Oriented: The header is designed to accommodate pricing details and call-to-action buttons for each option.
Responsive Design: The table scrolls horizontally on small screens to ensure all information remains accessible without breaking the page layout.

Ideal Use Cases

Comparing subscription plans (e.g., Basic, Pro, Enterprise).
Comparing specifications of electronics (e.g., phones, laptops).
Showcasing different membership tiers or service packages.

Dependencies

None. This template uses only pure HTML and CSS. The icons are Unicode characters, requiring no external font libraries.

Accessibility Notes

The table structure uses a thead and tbody. Column headers (th) are scoped with scope="col" and the initial feature header in each row is scoped with scope="row". This creates a clear, logical structure for screen readers, ensuring that they can correctly announce the relationship between features and products.

Code

Here's the full code for the comparison table template:

.comparison-table {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    font-family: sans-serif;
    text-align: center;
    box-shadow: 0 4px 10px rgba(0,0,0,0.1);
    border-radius: 8px;
    overflow: hidden; /* Ensures child element border-radius is clipped */
}

.comparison-table th, 
.comparison-table td {
    border-bottom: 1px solid #e0e0e0;
    padding: 16px;
}
.comparison-table td:first-child {
    text-align: left;
    font-weight: bold;
    color: #333;
}

.comparison-table thead th {
    background-color: #f7f7f7;
    border-bottom: 2px solid #ccc;
    font-size: 1.1rem;
    vertical-align: top;
}
.comparison-table thead th:first-child {
    background-color: transparent; /* No background for the top-left corner */
    border-bottom: none;
}
.comparison-table .plan-name {
    display: block;
    font-size: 1.25rem;
    font-weight: bold;
    margin-bottom: 8px;
}
.comparison-table .plan-price {
    font-size: 1.8rem;
    font-weight: bold;
    color: #2c3e50;
}
.comparison-table .plan-price-period {
    font-size: 0.8rem;
    color: #666;
    display: block;
    margin-top: -5px;
}
.comparison-table .btn-signup {
    display: inline-block;
    padding: 10px 20px;
    margin-top: 15px;
    background-color: #3498db;
    color: #fff;
    text-decoration: none;
    border-radius: 5px;
    font-weight: bold;
    transition: background-color 0.3s;
}
.comparison-table .btn-signup:hover {
    background-color: #2980b9;
}

.comparison-table .check { color: #2ecc71; font-size: 1.5rem; }
.comparison-table .cross { color: #e74c3c; font-size: 1.5rem; }

/* Highlighted Column Styling */
.comparison-table .col-highlight {
    background-color: #fdfaee; /* A light yellow tint */
    border-left: 1px solid #ffe89e;
    border-right: 1px solid #ffe89e;
}
.comparison-table .col-highlight .plan-name {
    color: #d35400;
}
.comparison-table .col-highlight .btn-signup {
    background-color: #e67e22;
}
.comparison-table .col-highlight .btn-signup:hover {
    background-color: #d35400;
}

</style>

<div class="table-container">
    <table class="comparison-table">
        <thead>
            <tr>
                <th></th> 
                <th>
                    <span class="plan-name">Basic</span>
                    <span class="plan-price">$10</span>
                    <span class="plan-price-period">/ month</span>
                    <a href="#signup" class="btn-signup">Sign Up</a>
                </th>
                <th class="col-highlight">
                    <span class="plan-name">Pro</span>
                    <span class="plan-price">$25</span>
                    <span class="plan-price-period">/ month</span>
                    <a href="#signup" class="btn-signup">Choose Pro</a>
                </th>
                <th>
                    <span class="plan-name">Enterprise</span>
                    <span class="plan-price">$50</span>
                    <span class="plan-price-period">/ month</span>
                    <a href="#signup" class="btn-signup">Sign Up</a>
                </th>
            </tr>
        </thead>
        <tbody>
            <tr>
                <th scope="row">Cloud Storage</th>
                <td>10 GB</td>
                <td>50 GB</td>
                <td>200 GB</td>
            </tr>
            <tr>
                <th scope="row">User Accounts</th>
                <td>1</td>
                <td>5</td>
                <td>Unlimited</td>
            </tr>
            <tr>
                <th scope="row">24/7 Support</th>
                <td><span class="cross">&cross;</span></td>
                <td><span class="check">&check;</span></td>
                <td><span class="check">&check;</span></td>
            </tr>
            <tr>
                <th scope="row">API Access</th>
                <td><span class="cross">&cross;</span></td>
                <td><span class="cross">&cross;</span></td>
                <td><span class="check">&check;</span></td>
            </tr>
             <tr>
                <th scope="row">Dedicated Account Manager</th>
                <td><span class="cross">&cross;</span></td>
                <td><span class="cross">&cross;</span></td>
                <td><span class="check">&check;</span></td>
            </tr>
        </tbody>
    </table>
</div>

View Output