Primary Call-to-Action Button Template
This is a high-visibility button designed to capture user attention and drive key conversions.
It serves as the main interactive element on a page or within a component. This button guides users toward a primary goal like completing a purchase or starting a trial.

About the Primary CTA Button
A Primary Call-to-Action (CTA) is arguably the most important button in a user interface. Its design uses strong color contrast, a large size, and clear, actionable text to draw the user's eye. The purpose is to make the desired action unmistakably clear and easy to take, which directly supports the business goals of a website.
Features
- High Impact Design: Uses a solid, vibrant background color to stand out from other elements on the page.
- Clear Interaction States: Provides visual feedback for
:hover
,:active
, and:focus-visible
states to enhance usability. - Accessible: Built with a semantic
button
element and includes distinct focus styles to ensure it is usable by everyone, including keyboard-only navigators. - Easy to Customize: Uses CSS Custom Properties (variables) for colors, allowing for quick and simple changes to match any brand palette.
- Self-Contained Code: The component is wrapped in a container with unique class names to prevent style conflicts with other parts of your website.
Code Breakdown
The structure is intentionally simple. It uses a single button
element. Including the type="button"
attribute prevents the button from submitting a form if it happens to be placed inside one. The styling is managed by a single class, primary-cta-btn-1
.
The CSS uses custom properties like --cta-primary-bg
at the top of the style block. This allows you to change the values once to update the button's appearance everywhere it is used. The button has a gentle transition
on its background-color
and transform
properties for a smooth hover effect. For accessibility, the :focus-visible
pseudo-class applies a distinct outline
with an outline-offset
, ensuring it does not overlap with the button itself.
Code
Here's the complete, self-contained code for the primary call-to-action button.