Primary Call-to-Action Button Template

This is a high-visibility button designed to capture user attention and drive key conversions.

It serves as the main interactive element on a page or within a component. This button guides users toward a primary goal like completing a purchase or starting a trial.

Screenshot of a prominent, primary call-to-action button.

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About the Primary CTA Button

A Primary Call-to-Action (CTA) is arguably the most important button in a user interface. Its design uses strong color contrast, a large size, and clear, actionable text to draw the user's eye. The purpose is to make the desired action unmistakably clear and easy to take, which directly supports the business goals of a website.

Features

Code Breakdown

The structure is intentionally simple. It uses a single button element. Including the type="button" attribute prevents the button from submitting a form if it happens to be placed inside one. The styling is managed by a single class, primary-cta-btn-1.

The CSS uses custom properties like --cta-primary-bg at the top of the style block. This allows you to change the values once to update the button's appearance everywhere it is used. The button has a gentle transition on its background-color and transform properties for a smooth hover effect. For accessibility, the :focus-visible pseudo-class applies a distinct outline with an outline-offset, ensuring it does not overlap with the button itself.

Code

Here's the complete, self-contained code for the primary call-to-action button.

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